Life is slowly returning to some form of normal here in the UK and with that many food and beverage businesses such as cafes, pubs and restaurants are opening their doors to customers once again.
It's now more important than ever that these businesses communicate with their customers and promote their services during this post lockdown era.
One of the most popular and effectively ways of promoting your brand and services is through promotional media content.
Studies show that 54% of consumers want to see more video content from a brand they support. And a survey conducted revealed that 8 out of 10 people have purchased a product or service after watching a brand video.
Through our experience in creating promotional media content for various types of businesses we have included in this blog post a few possible ideas and proven techniques through media content that food and beverage businesses can use to help them through these strange times while also helping to boost their brand.
Show your customers your establishment is safe and ready for life after lockdown
Customers are going to want to feel safe when they go to visit your business, and for many the question of safety could be the defining answer as to wether they decide to choose your business over others.
Showing that you are taking the correct precautions to help combat COVID-19 and keeping your customers safe will go a long way to building trust with people and it puts your brand in a good light.
This is even more important in the catering industry, as you may know cleanliness is very important in places like coffee shops and restaurants. And and a clean environment really is effective in attracting customers, while a unclean establishment can quickly turn customers away.
Video content can really help you achieve this and is the most effective way to get that message out to your customers. A video showing that your business and your staff are using protective measures such as gloves or masks and routinely cleaning tables ect. could be extremely effective is reassuring people that your business is safe to visit.
Speak to your audience
Sometimes talking directly to your audience can be effective in attracting new and old customers.
A short video featuring an interview with the owner of an establishment and/or a member of staff promoting the business and talking directly to their audience can help provide a personal connection to viewers.
An interview shot is also more likely to grab people's attention and keep them watching for longer then say just some text on a screen, it's more engaging to your audience.
Interview videos are also a very effective way of explaining your business and products/ services to customers, and having a member of staff talking to your audience creates a sense of personal connection to your audience and makes your business feel more open and welcoming to customers new and old.
Currently very few businesses in the Food and Beverage industry have realised the benefits of such a video and so having an interview style video up on your website or social media can help set you apart from many other establishments in the same industry in the minds of consumers.
Showcase your products and services
If you're appealing to new customers or you have a new product that you want to inform current customers about then nothing can do that better than a simple product video.
Product videos have been constantly successful in promoting products old and new in many industries. And the same is true with the catering industry.
In a survey conducted 98% of people claimed that they had watched an explainer video about a product or service to learn more before purchasing.
In another survey 68% of people claimed that they would prefer to watch a video about a product or service rather than read about it.
A product video is a great way to show off what your company offers and present it in a great light to appeal to customers. Wether you run a restaurant, coffee shop or pub/Bar, showcasing what you sell and what you offer can be a great way to bring in new customers to your establishment and shows your audience that you are proud and confident of the great services you provide.
Conclusion
In our experience in working with other businesses to create effective promotional media material we can confidently say that if implemented correctly any and all of these types of video content can be extremely valuable to your business.
In the last 5 years alone the demand for media content from brands has increased greatly and is becoming more and more essential to running a successful business and connecting with your customers.
Many companies are implementing video content into their business but not all realise the real power they can have. But by understanding the different types of video content that can be available to you and how to use them effectively you can use these unique ways of communicating with your audience to increase your brand awareness, connect further with your customers, increase customer sales and grow your business more effectively than any other method.
To find out how we can add value to your business through promotional video content
contact us here through our contact us tab or email us at info@acfilm.co.uk